TrustRadius Insights
Bynder has become an essential tool for many organizations, providing a centralized platform for managing digital assets efficiently. …
Overview
What is Bynder?
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish…
Recent Reviews
Pricing
Enterprise Brand Portal
$0
Cloud
User/Storage/Modules/Add-Ons
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.bynder.com/en/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Bynder integrates with Wordpress 5
YouTube
Bynder integrates with Salesforce Marketing Cloud
YouTube
On-brand content creation and collaboration with Bynder Print Brand Templates
YouTube
Streamlining the creative process with Bynder Creative Workflow
YouTube
Delivering optimized assets with Bynder DAT
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Bynder?
Bynder is a digital asset management (DAM) platform that enables teams to manage proliferating content, touchpoints, and relationships. Bynder presents itself as a brand ally that unifies and transforms the creation and sharing of assets.
Bynder states that brand managers, marketers and creatives from global organizations like PUMA, innocent drinks, Spotify, Five Guys, Omron and KLM Royal Dutch Airlines use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.
Bynder states that brand managers, marketers and creatives from global organizations like PUMA, innocent drinks, Spotify, Five Guys, Omron and KLM Royal Dutch Airlines use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.
Bynder Features
DAM Features Features
- Supported: Uploading assets
- Supported: Downloading assets
- Supported: Categories
- Supported: Asset storage
- Supported: Asset sharing
- Supported: Asset search
- Supported: Tagging system
- Supported: Content editing
- Supported: Embed codes
- Supported: Metadata
- Supported: Collections
- Supported: User access
- Supported: DAM Integrations
- Supported: DAM API
- Supported: Workflow automations
- Supported: Related asset discovery
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
- Supported: Data exportability
- Supported: Content analytics
Additional Features
- Supported: Digital Asset Management
- Supported: Brand Guidelines
- Supported: Creative Workflow
- Supported: Studio
- Supported: Print Brand Templates
- Supported: Content Workflow
Bynder Screenshots
Bynder Videos
Automating digital content creation with Bynder Studio
The Bynder x AI search experience
Bynder Integrations
- Salesforce Marketing Cloud
- SAP Commerce Cloud
- Salesforce Commerce Cloud
- WordPress
- Sitecore Experience Manager
- Templafy
- Contentful
- Acquia Digital Experience Platform
- Asana
- Microsoft SharePoint
- Akeneo
- Bigtincan
- Contentstack
- Kentico Xperience
- Kontent.ai
- Bloomreach Commerce Experience Cloud
- monday.com
- Highspot
- Dropbox
- Optimizely Content Management System
- Shopify
- Stibo Systems Multidomain MDM
- Adobe Workfront
- Storyblok
- Wrike
- Seismic
- Adobe Experience Manager
- Akamai
- Box
- Canva
- Drupal
- iStock, from Getty Images
- Getty Images Enterprise Solutions
- Google Drive
- Google Analytics
- Microsoft Teams
- Shutterstock
- Showpad eOS®
- Figma
- Foleon
- Magnolia
- Moovly
- Prezi
- Progress Sitefinity
- Salsify
- Smint.io
- Storyteq
- TINT
- Tray.io
- Workato
- Stensul
- Trello
- Hootsuite
- ButterCMS
- Publitas
- Vimeo
- Tridion
- inriver PIM
- Microsoft 365
- Crownpeak CMS
- DIGIDECK by Sportsdigita
- Adobe Marketo Engage
- Unsplash for Brands
- HubSpot Marketing Hub
- Adobe Commerce (Magento Commerce)
- Ciloo
- Colect
- Hygraph
- Sprinklr Marketing
- Pixyle.ai
- IMATAG
- Netlify Create / Stackbit
- Nosto Commerce Experience Platform
- Mobius Labs
- Veriflies
- Creative Force
- Adobe Creative Cloud
- Google SSO
- eGo CMS
- DDP-Suite
- HelloPrint
Bynder Competitors
Bynder Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | All Countries supported |
| Supported Languages | English, German, Dutch, French |
Frequently Asked Questions
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency.
Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.
The most common users of Bynder are from Mid-sized Companies (51-1,000 employees).
Bynder Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 15% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 60% |
Comparisons
Compare with
Reviews and Ratings
(34)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bynder has become an essential tool for many organizations, providing a centralized platform for managing digital assets efficiently. Users have praised Bynder for its ability to reduce the time spent searching for assets and ensuring the correct versions are always used. This has significantly improved the workflow for design teams and various departments, including communications, marketing, sales, and human resources.
One of the key use cases of Bynder is its ability to replace legacy methods such as Box, Dropbox, and Evernote. Users appreciate the superior searching capabilities and user-friendly layout that Bynder offers compared to these alternatives. With Bynder's keyword tagging feature, locating specific digital assets has become much easier and more efficient. This has resulted in a smoother process when it comes to sharing assets both within the organization and with external designers.
Another valuable use case of Bynder is its Brand Portal feature, which addresses the issue of outdated and unapproved photography. By providing a single source of approved assets, Bynder minimizes the need for constant requests to the creative design team. This has proven to be a significant time-saver and has improved overall brand consistency.
Bynder's WebDAM feature enables the sharing and cataloging of sales and marketing documents with internal teams, clients, and prospects. This functionality has streamlined collaboration across different departments and made it easier to maintain a consistent brand identity throughout various marketing materials.
The implementation of Bynder across multiple locations with marketers and sales staff as power users demonstrates its flexibility and performance. By offering API support and high availability, Bynder ensures that it can seamlessly integrate into existing workflows while providing a reliable solution for managing digital assets.
Overall, Bynder has transformed the way organizations manage their digital assets by making searching, filtering, and sharing easy and efficient. Whether it is streamlining the design process or providing easy access to marketing collateral and sales enablement materials, users have found tremendous value in utilizing Bynder across various departments and projects.
Intuitive User Interface: Users have consistently praised Bynder's user interface, with many stating that it is intuitive and easy to navigate. This sentiment was echoed by a significant number of reviewers who found the visual cues, clear buttons, and customizable filters to be particularly helpful in organizing and managing their digital files.
Effortless File Search and Retrieval: A notable number of users mentioned that Bynder's combination of thumbnail views and categorization tools made searching for and extracting information effortless. They appreciated how this feature eliminated the need for complex Boolean searches, allowing them to quickly find and retrieve files without any hassle.
Flexible Content Organization: Many reviewers commended Bynder for its flexible content organization capabilities. They highlighted the customizable filters as a standout feature, enabling them to drill down to specific images quickly. This functionality saved them valuable time by eliminating the need to search through multiple folders in their filing system.
Limited customization options: Some users have expressed the need for more customization options in Bynder, such as different dashboards and color arrangements. They feel that these options would allow them to better cater to their specific use cases.
Cumbersome link sharing process: Several reviewers have found the current link sharing process in Bynder to be cumbersome and time-consuming. They wish for a quicker way to share images or collections outside of the platform, which would streamline their workflow.
Lack of asset tracking and reporting capabilities: A number of users have highlighted the absence of asset tracking and reporting capabilities in Bynder. They believe that having these features would provide valuable insights into how assets are being used and accessed within their organization.
Users offer several recommendations for using Bynder. One key suggestion is to invest in the platform and ensure there is enough investment for the number of users. Users believe that Bynder is worth the investment and can enhance a company's image.
Another important recommendation is to take the time to set up the taxonomy correctly. This helps to structure the platform and improve searchability, making it easier to find and organize digital assets.
Users also advise utilizing the support provided by Bynder. They recommend asking questions and taking advantage of the support team to fully leverage the capabilities of the platform.
Overall, users find Bynder to be a valuable tool for small businesses with limited use cases. They appreciate its flexibility, customization options, and clean user interface. Users emphasize that Bynder can support every department and business unit within an organization, particularly in highly regulated industries.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
November 28, 2018
Bynder: A Worthwhile Investment!
The Bynder Brand Portal is being used across the whole organization in specific departments (ie: Marketing, Sales, & International primarily). The main problem Bynder is addressing is the usage of out-of-date, unapproved photography and also minimizing requests made to the creative design team for specific imagery that everyone should be able to access.
- Searching Imagery: The way imagery is filtered in Bynder is what drew us to the software in the first place. The filters we were able to set up makes finding approved imagery much easier. You're able to use the filters to drill down to very specific images (ie: smiling woman coconut farmer), where that process used to require us to search through several folders on our filing system to find the right photo.
- Metadata/Tagging: This is along the same line as searching but the metadata and tagging in the portal makes it so easy to find exactly what you're looking for.
- User Experience: The ease of use is one of my favorite features. We were able to roll this program out to over 70 people (some who didn't speak English as their first language) with minimal training and even less support needed after launching.
- Downloading Options: We like being able to give our staff several options for downloading whether they need a PSD image for graphic design, a high-resolution print ready image, or just a low-resolution screen-ready image. This allows us to field even less requests for specific sizes or file types.
- Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
- Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
- Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
- Bynder has saved our creative and Marketing departments hours of time overall by minimizing the amount of time we are searching for asset requests and empowering employees to find what they need themselves.
- Bynder has given us a platform to share lifestyle and product imagery that costs several thousand dollars overall; whereas before it was hard to share those assets in a way that they were utilized to their full potential. Now we don't have to wonder if we're wasting money on styled imagery or whether people are using it.
- Overall the peace of mind Bynder gives us in terms of employees only using approved assets is pretty priceless.
- Flight, MS SharePoint and Dropbox
For us Bynder was a fairly obvious choice. Not listed above is Image Relay which we also looked at. We knew Dropbox wasn't the answer as we already use that for file management and were looking to find something that made our images/assets searchable. That was key. We also were looking for a program that was easily used. Unfortunately SharePoint and Flight didn't quite hit those marks either. We narrowed it down between Bynder and ImageRelay but Bynder won out when we talked to a person from another company who was able to implement it in 6 weeks and roll out THOUSANDS of assets company wide with minimal management or issues. We heard from other users that Image Relay can be a bit more hands on but we were really ideally looking for a fairly hands-off program. Bynder took some time to implement and set up but since then it's been very manageable.
January 25, 2018
A robust cloud DAM that keeps improving
It was being used mostly by the photography team, a little bit by public relations, human resources, and a team called category management.
It is helpful in being able to store and keyword tag approved photography for use on the company's public site where customers sign up for service. It's also useful for keeping company images & graphics for internal communications. Without the DAM, none of the assets would be easily searchable.
It is helpful in being able to store and keyword tag approved photography for use on the company's public site where customers sign up for service. It's also useful for keeping company images & graphics for internal communications. Without the DAM, none of the assets would be easily searchable.
- Allows you to set up a complex matrix of keywords, and allows you to use that preset system to tag assets as they are uploaded.
- If you are an admin, managing permissions groups and individual access is straightforward.
- It's too expensive-- pricing is too piecemeal
- Brand Connect was pretty difficult to use, and not very flexible
- The attempt to push the connection with Shutterstock is a bit of a laugh. Most companies use many different sources of stock photography. Just because Shutterstock owns WebDAM doesn't mean users are going to love one particular stock house more than others. They have to try though!
- It's difficult to quantify ROI for something like this.
- Widen Collective and Flight
I wasn't part of the decision making process, so I don't really know. WebDAM does seem like a significantly more mature product than Flight. Not sure about Widen, seems like they are comparable.
June 15, 2017
A case for Bynder as SAAS
Bynder is used by over 20 locations and is implemented at the corporate and store level across our organization. The power users are the marketers and sales staff. As a marketing technologist, I use Bynder to implement a quick quote or lookbook for our clients. In other words, Bynder was instrumental in helping our sales staff identify and pull pictures from the digital asset management system seamlessly and without much effort. Another great advantage that Bynder has is the fact that it has API support as well as high availability in terms of performance. Bynder is hosted on the cloud and is very flexible in terms of features and customization. I had the opportunity to work with Bynder APIs particularly in bulk tagging and bulk import/exports of data. I've also managed to leverage Bynder to power our image searches that is used across all digital marketing efforts. And all of this is being done via the meta informatino or exif information.
- Search or Elastic Search - The power to search tens of thousands of image without much lag time
- Powerful templates that are available for users
- Ability to share collection of images with anyone in a click or two
- Powerful API - Although API is more used for technical staff, the API also allows easy integration with any systems
- Ability to store meta and exif information and search through them
- Single Sign On integration with all of your existing system (particularly LDAP or ADFS)
- Support Team can be a little slow but that is understandable with a startup company (even though this company is no longer a start up)
- API documentation can be better because there is only 1 product owner for API function (poor developer getting bombarded with requests)
- Implementation requires more hand holding especially for the companies that do not have in-house technical expertise
- The positive impact that Bynder has on our organization is that it allowed Sales to focus on selling instead of searching for images. On average, the response time to our customer quote inquiries has dropped by 20%
- Another positive impact that Bynder has is that it allows our sales staff to easily store images without much thought and Bynder stores them according to our pre-defined schema and workflow.
- Bynder overall has allowed our staff to understand how to organize digital assets instead of relying on network folders.
- Razuna
In terms of competition, there are a lot of paid and free versions of digital asset management systems. However, what Bynder provides is not just a DAM system or software but also an iOS app and even beyond this. The bynder team provides enterprise infrastructure without any organization having to hire a cloud engineer just to implement Bynder. Many software out there promise way too much and when it comes to implementation, it ended up costing more on the engineering side of the implementation. Bynder is more of a SAAS plus professional service.